Physical activity

Making London the World’s Most Active City

Challenge Partner: Ealing Council

Regular physical activity can improve a person’s mental health and wellbeing, and reduce the risk of developing illnesses such as diabetes and cardiovascular disease. Helping inactive people to better meet their everyday needs through physical activity will help them become more active, healthy and independent.

The Ealing Council Physical Activity Challenge is looking for startups and SMEs to develop solutions that can help inactive residents to become more physically active.

The council is particularly interested in supporting people most likely to be physically inactive, such as low income groups (in particular families), older people at risk of isolation, black and minority ethnic groups, carers and children at risk of or suffering from obesity.

For example, solutions could involve embedding physical activity into people’s everyday lives, using data to encourage more physical activity, and finding more active ways to connect people to their community.

Do you have an innovative solution to encourage physical activity? 


Ealing Council

“Being inactive has a huge impact on people’s health and wellbeing, so we want to encourage residents to do more exercise. We are delighted to be working with the Mayor of London to give start-up companies the chance to develop new ideas for how we can support people to be more active.”

Leader of Ealing Council, Councillor Julian Bell