Reducing Pollution and Unnecessary Car Journeys

Challenge Partner: Transport for London (TfL)

The shift away from the use of the car will be vital in creating a future London that is not only home to more people, but is a better place for all those people to live in. The Mayor has set an aim for 80% of all trips in London to be made on foot, by cycle or using public transport by 2041 – the current level is 63%.

The TfL Active Travel Challenge is looking for start-ups and SMEs to develop solutions that make walking the most attractive option for journeys. TfL are particularly interested in solutions that help improve walking conditions across London. For example, these could be solutions that encourage more people to walk for part of their journey, remove barriers around safety and pollution, or provide better data on pedestrian flow and behaviours in order to shape transport policy.

Do you have an innovative solution for active travel? 


Transport for London

“We are really looking forward to working with startups and other partners to ensure Londoners have good access to homes and can easily travel around the city. This is central to quickly developing innovative solutions to deliver more homes and offer better options to encourage more journeys to be made by walking, cycling and public transport.” 

Lilli Matson, Director of Transport Strategy at TfL